About

At EleV8 Business Advisory, we specialise in turning business challenges and pressure into opportunities for profitable growth. Led by Principal Advisor Brent Rush, with over 40 years of expertise in the hospitality, QSR, service industries and broader business we support business owners to improve performance and achieve sustainable success.

Brent’s impressive career includes 36 years with a leading global brand, 15 years as a franchisee, and more than 5 years partnering with one of New Zealand’s iconic family restaurant brands. Renowned for his innovative leadership, Brent has set new benchmarks in operational excellence, profitability, and sales growth—earning top national accolades along the way.

From revitalising underperforming locations to enhancing customer experiences, Brent’s proven strategies deliver results. He has mastered tools for optimising store layouts, streamlining operations, and designing impactful marketing campaigns—all aimed at boosting efficiency, flow, and profitability. His expertise extends to facilitating over $20 million in successful business sales and acquisitions, helping turn struggling ventures into thriving, high-performing assets.

Beyond the boardroom, Brent gives back as a mentor for young entrepreneurs, a volunteer on local business advisory boards, member of the Business Mentors New Zealand and a supporter of community initiatives.

Brents mission goes beyond addressing immediate business needs; he focuses on building lasting legacies. Combining decades of hands-on business experience with a passion for profitable growth, he works alongside business owners of all sizes to navigate complex challenges, improve outcomes and seize new opportunities. Whether you’re a startup aiming to establish a solid foundation, an existing business under pressure seeking improved performance, or an owner preparing for sale or acquisition, Elev8 Business Advisory delivers practical guidance to strenthen business performance and profitability under pressure.